Tell stories Brands should still be on social media, but people don’t connect with brands. They connect with stories and with people. The brand must tell stories that resonate, not just focus on their products. – Tim Schmoyer, founder/CEO, Video Creators Be picky and think PR, too Brands should absolutely be present and active on social media. The mistake is trying to be active on every social media platform. That can be overwhelming and unnecessary. Where is your audience spending time? Answer that question first, then make every effort to be active there. And by “active, I don’t mean simply posting.
Engage with your followers. Answer questions. Participate in discussions. Also, if a brand wants to do a PR push, I always suggest making sure their social media presence is up to date. Reporters check that out when considering a company to include in a piece. If they find you haven’t posted or engaged in six months (or longer), that’s a signal there may not be much happening with your brand. Also, for media relations you lebanon phone number list provide purposes brands should be active on Twitter. They can follow journalists and media outlets they’re interested in – and if those media outlets cover them, they can share the coverage and tag the publication and the journalist. – Michelle Garrett, consultant, Garrett Public Relations For and media relations, follow relevant journalists and media outlets on Twitter, says PRisUs via CMIContent. TO TWEET Help franchisees.
Quality social media posts can breed loyalty and trust within your customer base. Plus, as a franchise brand, it gives local franchise owners the opportunity to localize the message for their audience. – Brittany Graff, senior director of marketing, Painting with a Twist Publish on one, listen to all Social media channels are still critical for, including content distribution, community engagement, and competitive insights. However, not every brand has the resources or need to invest in every social media channel. Focus on posting on one or two primary channels for your audience and conduct social listening across all channels to capture insights.