Ultimately, any changes in Quality Score related to the new layout are beyond advertisers' control, so the main things to consider are the usual KPIs, like profitability. Get a higher quality score with expanded text ads and new extensions Now that we have Expanded Text Ads (ETA) with a lot more space to write compelling ads, as well as new extensions like the
Price Extension, how do they impact Quality Score? Well, hopefully we'll be able to use all that extra text to get more people to click on our ads, which should lead to fax number list better CTR (although that's not uniformly what advertisers experience ). Extensions When it comes to ad extensions, like position, their performance impact is normalized out of the equation. It's the only fair way to compare all advertisers when they don't all use the same ad extensions.
But even though extensions are not part of the visible QS , they are part of the ad rank formula. And that makes sense given that Google is a for-profit company. When you receive two ads with the same Quality Score and max CPC, but one with CTR-increasing extensions and the other without, which one do you think they will show? Users, advertisers, and investors should be happy that Google ranks the ad that made itself more useful by