I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of consumers say they used it more frequently in 2019 Special leads than last year. And by the end of 2019, it’s estimated that marketers in the U.S. will have spent $350 million on email advertising. With so much continued investment in email, it’s clear that marketers still Special leads see the potential. Then what’s the problem? It’s not the channel itself that needs fixing – it’s the way we’re using it.
For a long time, marketers have used email as a tool to push out Special leads updates, notifications, promotions, invitations – and the list goes on. The problem is, the emails we’re sending aren’t conversational at all. We’ve made email marketing about us, when it should be all about our customers. The way we were taught to do email was to push information out and Special leads just leave it there for the user to engage with. So content aside, if the person we’re emailing is actually interested and wants to reply or start a conversation, their response Special leads is routed to a generic inbox to be answered later (if at all).
It’s become a one-way communication channel. And it’s hurting our Special leads relationships with our customers. “Today’s buyer is in charge. And they don’t want to fill out forms or be treated like an MQL. They want to be treated like people. Conversational marketing helps you focus on having real conversations with the individuals who do the actual buying. It elevates Special leads the buying experience and makes it more authentic and more effective.” – Kate Adams, VP of Marketing, Drift The old way of doing things just doesn’t cut it anymore. What Is Conversational Email? For us, it’s all about removing the main