Give importance to analysis and strategy Setting up a fanpage or creating a newsletter is not complicated in itself. However don't let this apparent simplicity fool you. Before you start a large scale campaign “We invest in online marketing” take a step back and think about what your online presence will really give you what strategy is worth adopting. According to Marta Bańka from the City Culture Institute Online marketing of an institution can be scaled or carried out blindly without analyzing data people without diagnosing the initial state of the institution or project idea. We are lucky that there is an Observatory of Culture at IKM and we often ask ourselves the question of the need to carry out a given activity.
We talk about new ideas so that they are not just cool but embedded in a larger whole.you to better answer the question of who the target group is what values you want to convey to the recipients where to invest time and resources for promotion what initiatives are worth pursuing and which ones are better not to enter. For example such a whatsapp mobile number list strategy will help you answer the question are we setting up an account on TikTok? The strategy will organize what at first glance may seem complicated and will allow you to extract worthwhile actions. Want to explore this topic? I recommend listening to Małgorzata Wardaszka Deręgowska's podcast about what constitutes a brand strategy wardaszka podcast z jakich elementow sklada sie dobra strategia marki.
Bet on your own communication channels Social media has many advantages. One of them is the possibility of reaching a group of new people potentially interested in your cultural offer. At the same time having fans only on Facebook or Instagram you rely on the giants' policies and all the consequences associated with it. For example social media cuts the reach of organic posts and you reach only of followers with them. This means that online marketing based on these platforms requires investment in paid advertising to bring the desired results. The changing algorithms of Facebook and limitations in coverage confirmed our decision to build our own community and our own base of newsletter readers.