Instead, the brand shares pictures of cats enjoying their product so owners can rest assured their cats will appreciate their goodies. Make a clear ask Your new visitors can’t convert if they don’t know what you want them to do. So, you’ve gotta make your call to action (CTA) as clear and direct as possible. A wishy-washy CTA will cause more of your new traffic to bounce. For example, check out how Shopify gets to the heart of the matter right away on their free trial landing page: Image courtesy of Shopify.
They put their CTA—a free trial sign-up field—in the very first section of the page, so you know what they want you to do ASAP. After getting the CTA in front of your eyes, they include more details about the free trial to add more context. How to Handle a Sudden Conversion Rush Sometimes, you can have too much of a good thing. When your landing page smashes the average conversion rate, you might find yourself without enough resources to keep your buy email list sales pipeline flowing. In this situation, you’ll need to look at the steps that happen after conversion.
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Check the CRM workflow you set up to handle conversions from your landing page. While 90% of companies want to keep their customer information in a single interface, only 32% have it set up that way. But, that goal doesn’t have to be too complicated to achieve. Many landing page builders have integrations that send your landing page leads and data to your CRM software. Try installing one of them so your sales team can handle all your landing page leads in one place. From there, you could send them on for scoring by conversion potential or lead nurturing emails. If you’re still having trouble managing your landing page leads, you might need to reevaluate your lead nurture workflow.