Thus, our goals will vary depending on our situation at all times. Here are some basic tenets of the theory: Unmet needs influence people's behavior. Needs already satisfied do not generate behaviors. As we manage to satisfy basic needs, those clipping path service of a higher order gradually appear, but not all individuals feel the need to reach the highest level of the pyramid. The most basic needs always prevail over the superior ones. To satisfy basic needs, the motivational cycle required is relatively short. Instead, the needs that are at higher levels of the pyramid require longer cycles. The 5 levels of the Maslow pyramid and its relationship
with digital marketing We are going to see what the levels of Maslow's pyramid are, starting with the most basic needs, and how we can apply them in our daily lives as digital marketers. 1) Physiological needs At the most basic level of the pyramid are the physiological needs, which accompany us from birth and are essential for our survival . Physiological needs have a biological origin, since they are essential processes for the maintenance of our physical body. These include breathing, eating, drinking water, sleeping, maintaining a constant body temperature,
having sex, and avoiding pain. Taking this logic to the world of digital marketing , we could say that smartphones and other devices with internet access are found at this level of the pyramid, since without them it would not be possible to communicate with our audience. They are the base of the pyramid on which all our work as marketers is based. 2) Security and protection needs At the level immediately above, once our immediate physical survival is assured, we have the needs for security and protection. They refer to those aspects necessary to feel safe and be able to lead our lives without fear,