How SEO and PPC Keyword Research Can E-Commerce Photo Editing Work Together Published: 2020-12-11 Just as Sergey Grybniak is exploring ways to combine SEO and PPC for stronger results, well-tuned PPC campaigns can help good SEO campaigns. I love it when potential clients who are already doing active PPC campaigns come in. For me, this E-Commerce Photo Editing means two things. They are a serious business, already investing money in digital, and may appreciate and understand the "marketing mix". They are already doing a keyword survey for the campaign at a certain level and have data on what works and what doesn't.
That's why I get confused when SEO E-Commerce Photo Editing professionals don't like working with clients who do PPC. Both sides can win. And when both sides win, the client wins. We can learn a lot from analyzing each other's data and cohesiveness and respecting various tolerances. Both SEO and PPC use the same search phrases, the same tools, and the same Google SERP in E-Commerce Photo Editing different ways and from different perspectives. Search intent and search volume Over the years, SEO experts have used PPC tools (such as Google Keyword Planner) to research keywords.
Advertisement Continue reading below E-Commerce Photo Editing Search volume is a common metric found in almost all keyword research documents. It's also a metric known to many clients who understand the basics of SEO. I think search volume is great for establishing some of the larger marquee terms, especially if you're just starting out in a sector or industry you haven't worked on before. However, search volume is just one indicator to consider when optimizing your page or E-Commerce Photo Editing bidding on keywords. What is much more important? intention. Why? For knowledge discovery purposes, ranking keywords with a search volume of 50,000 makes little sense.