Aug 02, 2022
In Welcome to the Food Forum
Persona generator (as well as HubSpot's persona templates) to simplify the process of creating different personas. In general, companies may have the same, or similar, categories for their buyer personas (e.g. a marketer, an HR rep, an IT manager, etc.). But the different personas your business has and the number of them your business requires will be tailored to who your target audience includes and what you offer your customers. Now, are you ready to start creating your buyer personas? How to Create Buyer Personas Buyer personas can be created through research, surveys, and interviews all with a mix of customers, prospects, and those outside your contacts database who might align with your target audience. Here are some practical methods for gathering the information you need to develop personas: Look through your contacts database to uncover fax number list trends about how certain leads or customers find and consume your content. Use form fields that capture important persona information when creating forms to use on your website. For example, if all of your personas vary based on company size, ask each lead for information about company size on your forms. Consider your sales team's feedback on the leads they're interacting with most. What generalizations can they make about the different types of customers you serve best? Interview customers and prospects to discover what they like about your product or service. Now, how can you use the above research to create your personas? Once you've gone through the research process, you'll have a lot of meaty, raw data about your potential and current customers.